Fashion Theories
Adoption of Fashion Theories Fashion adoption is the process by which a new style is adopted by the consumer after its commercial introduction. The adoption of a new style entails a shift within the population from the styles appropriate at a given time the previous year to the new style offerings of the current season. Individuals adopt at different speeds and at different times. Various fashion adoption process models have been postulated to attempt to explain and predict the intricacies of the movement. Types of Fashion Adoption Theories To understand how new fashion ideas are spread and how they are adapted to the taste, life-style and budgets of various costumers. Basically, there are three variations of the fashion adaptation process traditional adaptation, reverse adaptation, and mass dissemination. 1. Trickle up Theory 2. ...