Fashion Designing

Design Elements and Principles:

Definition:

·       A design can be defined as an arrangement of line, shape, colours and texture that create a visual image.

·       Designing means moving from the state of randomness to the higher state of organization, to create a design or impression or to communicate an important innovative idea.

·       "Design is that area of human experience, skill and knowledge which is concerned with man's ability to mold his environment to suit his material and spiritual needs."

Types of Design

STRUCTURAL DESIGN AND DECORATIVE DESIGN

1. Structural Design

   Structural design is includes the all over design of a garment. A specific size of dress is expressed by some lines. Each clothes has a specific size and measurement for express the design. Form, shape, color, texture and line involved in assembling the sections of the garment. such as dart manipulation techniques, pleats, tucks, layers, yokes, plackets, pockets frills, flounces, gathers, bows, fasteners etc. Structural design details in a dress include collar, sleeves, yokes, pockets, skirts, position of seam lines etc. In weaving, different kinds of weave design is use as an example of structural design. The designers in the buying house do these designs.

   Structural design may add a decorative quality if emphasized by color contrast or row of top stitching to outline the basic garment parts. In apparel, structural design is more important because it is the fundamental component of design.

2. Decorative design

   Decorative design refers to the surface enrichment of structural design. For the purpose of adding a richer quality, any line, color of materials that has been applied on structural design is called decorative design.

   Decorative design is drawn by the beginner fashion designer as well as the boutique designers. These drawn will be draped over it. When the design is accepted by the management or senior designer, then they will select the garment that is designed. For these designs the fabric style and color combinations are selected and make a sample for approval. It is the design and outfit is made for an individual customer. Structural designs are more permanent better quality and expensive; and more durable than decorative designs.

  Basic beauty is the structure of design. Decorative design is only the luxury. E.g.: After weaving, when the impart design it is express decorative. To increase the garment luxury the outer ornamentation are added. Decorative design may consist of unusual buttons, a belt buckle, a constructing collar and cuffs. Example: Appliqué, printing, embroidery, quilting, painting and any kind of trimmings for clothing decoration.

The basic requirements of a good structural design in dress

·       Character and individuality in line, form or texture.

·       Design appropriate to its use and to the needs of the wearer.

·       Silhouette pleasingly related to the body structure and expressive of that time.

·       Well proportion individual parts that offer unity with variation.

·       It should be well proportion

·       It should be suited to the purpose

·       It should be suited to the material with which it is made.

·       It should be simple.

·       It is far more importance than decorative design because it is essential to every object orgarment whereas decorative is the luxury of design.

The basic requirements of a good Decorative design in dress

·       Decorative design should be used in moderate the design and quality.

·       It should be placed at a structural points and strengthen the shape of the object.

·       The decorative design should be suitable for the material and for the type of service.

·       There should be enough background space to give an effect of simplicity and dignity to design.

·       Surface pattern should cover the surface quietly.

·       Embroidery designs apply for fine fabric.

·       Rickrack applies for medium weight cotton dress.

·       Sequence for shiny fine material.

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