Fashion Consumer
C onsumer Groups in Fashion C ycle ü Fashion consumer groups include fashion change agents (i.e. innovators, Opinion leaders, innovative communicators) and fashion followers. ü Consumers can be identified with various stages of the fashion cycle. Fashion leaders buy and wear new styles at the beginning of their cycles; others tend to imitate. ü Manufactures and retailers may also be identified as fashion leaders or followers, depending upon which consumer groups they target. Types of Consumer groups in Fashion cycle 1. Fashion Leaders 2. Fashion Innovators 3. Fashion Motivators 4. Fashion Victim 5. Fashion followers 1. Fashion Leaders A fashion icon or fashion leader is a influential person who introduces new styles which spread throughout fashion culture and become part of fashion. They initiate a new style which others may follow. They may be famous personalit...