Prêt-à-Porter in Fashion
What is Prêt-à-Porter and Why is it Gaining Popularity Everywhere Fashion is a language, and prêt-à-porter (ready-to-wear) is one of its most spoken dialects. If you have ever bought a designer outfit without needing alterations or custom fittings (couture). T he term prêt in clothing collections and wondered what it means, you’re not alone. The word prêt simply means “ready” in French, and when paired with porter, it translates to ‘ready to wear’-a concept that revolutionized the fashion industry by making designer clothing more accessible. Remember both Prêt-à-Porter and “Ready-to-Wear ” (RTW) in English are used interchangeably, It is because both terms describe mass-produced, designer clothing that is made in standard sizes and available for immediate purchase, without requiring custom tailoring. However, some luxury brands may use Prêt-à-Porter to distinguish their high-end RTW collections from fast fashion. Unlike couture, which involves meticulous handcra...