Prêt-à-Porter in Fashion

 

What is Prêt-à-Porter and Why is it Gaining Popularity Everywhere

Fashion is a language, and prêt-à-porter (ready-to-wear) is one of its most spoken dialects. If you have ever bought a designer outfit without needing alterations or custom fittings (couture). The term prêt in clothing collections and wondered what it means, you’re not alone. The word prêt simply means “ready” in French, and when paired with porter, it translates to ‘ready to wear’-a concept that revolutionized the fashion industry by making designer clothing more accessible. Remember both Prêt-à-Porter and “Ready-to-Wear” (RTW) in English are used interchangeably, It is because both terms describe mass-produced, designer clothing that is made in standard sizes and available for immediate purchase, without requiring custom tailoring. However, some luxury brands may use Prêt-à-Porter to distinguish their high-end RTW collections from fast fashion.

Unlike couture, which involves meticulous handcrafting and custom fittings, prêt-à-porter fashion refers to garments that are designed, produced in standard sizes, and available for immediate purchase. You walk into a store, pick a size that fits, and take it home—no waiting, no extensive alterations, no hassle. It’s fashion that adapts to your lifestyle rather than demanding you adapt to it.

Think of prêt-à-porter as the perfect blend of high fashion and practicality. It brings designer aesthetics to everyday wear, ensuring that you don’t have to compromise on style just because you’re short on time. From high-end labels offering seasonal RTW collections to fast-fashion brands making runway-inspired looks instantly available, prêt-à-porter is at the heart of modern wardrobes worldwide.

The Future of Prêt-à-Porter in India

The demand for prêt-à-porter is only going up. With the rise of influencers and social media marketing, trends spread faster than ever, pushing brands to create more ready-to-wear collections. Moreover, sustainability is taking centre stage, with brands like House of Anita Dongre and Ritu Kumar focusing on eco-friendly RTW clothing.

A 2023 McKinsey report  highlights that 60% of Indian consumers prefer RTW brands that incorporate sustainable fabrics. So, if you’re building a brand or revamping your wardrobe, consider eco-conscious RTW clothing options.

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