Fashion Runway

Fashion Runway:

Fashion runway is a narrow space and flat platform between rows of chairs or more elaborate setups with multiple catwalks. That used by models to demonstrate clothing and accessories during a fashion show.

Types of runway:

  1. Directional
  2. Thematic
  3. Commercial
  4. Derivative
  5. Technical

Importance of Fashion Shows:

Fashion designers are able to predict what is likely to be ‘in fashion’ through a combination of influences, including wide reviewing of important textile and style magazines, the specialist services of forecasting trend agencies and visits to key textile and garment fashion shows. However, what could not be overlooked is that the ultimate goal of the fashion show is still the commercial value in the costume market and still to emphasize the significance and function in the costume marketing.

At the very beginning, the fashion show originates from the promotion of products and its purpose is to strive for more recognition from the customers so as to promote the sales of products or to get more orders from the manufactures and the retailers as well as to raise the designers’ and enterprises’ prestige and fame in order to enlarge their social influence and build the social image of the designers and the enterprises and so forth.

The fashion show of commercial promotion is a performance of promoting the products of certain industries or trademarks and designers to the retailers and the consumers. It is a performance directly serving for exchange of merchandise trade. This is the most important, the most original and the most fundamental method of fashion show.


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