Brand- Fabindia

Fabindia 

Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes.


Fabindia links thousands of craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.

Fabindia's products are natural, craft based, contemporary, and affordable.

Fabindia is an Indian chain store retailing garments, home decor, furnishings, fabrics, and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the ford foundation, New Delhi, Fabindia started out exporting homme furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. The chairman of the company is John Bissell's son, William Nanda Bissel . As of July 2020, Fabindia operated 327 stores across India and 14 international stores.

In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year. Fabindia sources its products from across India through 17 community-owned companies, a certain percentage of the shares of which are held by artisans and craftspersons.

The products of Fabindia are mainly sourced from villages, helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship.

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